100% Pure Fruit Pigmented® Long Last Concealer with Super Fruits

Cake is great, but when it comes to talking about your natural makeup, it shouldn’t be anywhere in the conversation. That’s why we’ve made it our mission at 100% PURE™ to provide the face makeup and natural skin care products that accentuate your natural beauty while lessening the appearance of blemishes, dark circles or age spots.

From natural cleansers to keep your skin clean and healthy to the Fruit Pigmented® concealers that won’t cling, we’re obsessed with helping you achieve the flawless looking skin you deserve, without the toxic ingredients or cakey appearance you don’t.